Luxury Lift

“We see very little demand for the hybrid versions that are currently available because of the price,” said Robert Rademacher, head of German auto dealer association ZDK. “We’re looking forward to see the reception of the new models.”

The new offerings from BMW and Mercedes and the first hybrids from Audi may boost luxury hybrid sales, even as broader demand for hybrids remains tepid.outlet ugg boots outlet ugg boots outlet ugg boots Mild and full hybrids, which differ based on whether they can drive on electric power alone, are projected to nearly double their share of high-end car sales to 6.6 percent in 2015 from 3.4 percent this year, while the share of hybrid sales of the overall car market remains outlet ugg boots outlet ugg boots outlet ugg bootsbelow 3 percent, according to LMC Automotive.

“It’s easier to pass on this technology premium to upper- tier buyers,” said John O’Dell, senior editor at Edmunds in Santa Monica,outlet ugg boots outlet ugg boots outlet ugg boots California. “They’re more interested in standing out and willing to pay for it. If you’re going to break open the market for hybrids, you’re going to do it at the high end.”